“These Ad Stars Know All About Ads”:
“An online advertising company called OwnerIQ is featuring employees of media agencies in its campaign. So far, more than two dozen who work in four big markets — Boston, Chicago, New York and Los Angeles — have agreed to be part of the campaign.”
To read the entire article, click here.
Our CEO, Jay Habegger, is featured in the digital version of the Boston Business Journal this am (click here to read).
The print version will be out on a later date. In the piece, Jay describes the concept of Ownership Targeting and this new idea of brands using their web visitors as media.
The piece goes on to cover our company’s revenue and employee growth.
This was another great opportunity brought to us by our PR agency, WIT.
OwnerIQ was a featured exhibitor at the iStrategy Conference in Chicago on October 9-10. iStrategy is a global event that occurs in top cities around the world twice a year. It focuses on “all digital media channels and online business models,” and is heavily attended by high-level marketing, brand, media, and creative executives for top brands worldwide.
The Chicago event featured talks on social and mobile media by leading brands Sears, Coca Cola, Microsoft, Macy’s, and Rue La La.
OwnerIQ’s CEO, Jay Habegger, presented a workshop on transforming brands into the new media companies, straying from the topic of social. With his popular presentation, Jay impressed upon the group the rising trend of brands becoming media companies by transforming their own media assets into paid online advertising opportunities, and talked about how retail giant Amazon is leading the charge. Jay’s talk was well-received by the group; attendees were pleased to hear about a topic not related to social media, and the talk itself resulted in a flurry of Twitter activity.
It was a great show and we look forward to the next one!
OwnerIQ co-sponsored The Ad Club of Boston’s Lures of Retail on June 26. The afternoon summit featured speakers from eMarketer, New Balance, Joss & Main, and Yahoo.
Attendees agreed this was a fantastic event for discussing the many issues being faced by retailers today. Some of the major themes of the day included in-store brand experience, navigating big data, and the importance of design for products and marketing.
OwnerIQ CEO Jay Habegger presented a follow-up to his well-received talk at CMO Collective in Dallas. Jay shared OwnerIQ’s industry-informed view that by 2014, more than half of brands will be the new media companies, exploring their web audiences as a media asset.
Generating new revenue is a main component of the brands-as-media-companies narrative. As retailers and brands begin to see their web audiences as an owned media asset, they will become directly involved in media buying, a previously untapped source of revenue. Even a small amount of income generated from advertising yields a large margin, which is especially good news for investors.
The future of brands and retailers as media companies is already becoming a reality, with major online retailers like Amazon, Best Buy, and Walmart blazing a trail in the buying and selling of their owned media assets. Retailers will again be their own biggest competition, but in a new space: ad technology.
Thanks to the Ad Club of Boston for letting OwnerIQ co-host such an interesting event. We’re looking forward to the next one, with its new lessons and insights!
Ad-targeting startup OwnerIQ and its investors are betting that e-commerce sites and other consumer brands will become increasingly sophisticated advertisers, targeting their customers on their own sites and across the web and becoming competitors to traditional media for online advertising in the process.
The six-year-old company announced it has raised $7.5 million in a Series E round led by Longworth Venture Partners and Kepha Partners. All six current investors participated in the round for the company, which has now taken on a total of about $28 million in funding. The company will use the money to push its headcount up from 75 to nearly 100 by year’s end and launch new marketing initiatives.
Read the whole article here.
