by Michael Chass

I was honored to represent OwnerIQ at the 15th Annual Consumer Electronics Association’s CEO Summit. The CEO Summit is an invitation only gathering of top consumer electronics retailers and manufacturers providing a rare opportunity to network in an executive-only environment, garner insight helpful to an individual’s business and focus on the issues most critical to the industry. Notable attendees included Mike Vitelli, President Americas – Best Buy; Joe Hartsig, SVP and GM –Sam’s Club; Stan Glasgow, Chairman – Sony; Noel Lee, Head Monster – Monster Cable; Pat Lavelle, President & CEO – Audiovox; Henry Juskiewicz, CEO – Gibson Guitar; Eliott Peck, SVP & GM – Canon, as well as several other notable senior executives from companies including ESPN, BMW, Wal-Mart, Intel, IBM, HSN, Newegg, Samsung, LG, Panasonic, Netflix, Vizio, Dolby, Ingram Micro, and many others.

This year the Summit took place from October 1st thru October 3rd against the picturesque backdrop of Lake Maggiore in Stresa, Italy. Topics at the summit ranged from dealer-vendor relationships, branding and merchandising of products, and achieving customer satisfaction. Through roundtable discussions, presentations by key industry leaders and organized activities, the Summit facilitates relationship- building and encourages open dialogue among attendees.

OwnerIQ has an extremely strong presence within the consumer electronics ecosystem and attending the summit provided an excellent opportunity for us to nurture our current relationships as well as foster new ones.

“Online retail, by its very definition, exists so that companies can sell products and turn a profit on those sales. The model has grown steadily over the past decade as consumers become increasingly comfortable purchasing goods online. But savvier online retailers aren’t merely consumer-facing stores anymore; they’re evolving into media companies that can sell advertising and profit off their audience. In the process, they are creating a myriad of new digital co-operative marketing opportunities for themselves and their suppliers.”

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OwnerIQ CEO Jay Habegger is currently featured on the cover of AdAge.com for his article “Why Amazon is About to Become a Force in Online Advertising”.

“Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it’s big news for online retailers and advertisers.”

Read the whole article here.

Our very own Michael Chass is currently featured in CEA’s Vision Magazine. His member profile gives an outline of his career and a description of what he does here at OwnerIQ.

“Two-thirds of all consumers use an online resource as a step in the path to purchase”.

Read the full article here.

On June 13th, OwnerIQ was included in Jim Nichols’ outline of 5 new and powerful targeting methods on imediaconnection.com

“Another interesting approach comes from OwnerIQ, which calls its model “owner targeting.” The company collects data on user actions that demonstrate product ownership to deliver prospects with highly probable interest in categories, brands, and interests. Then it delivers media as an ad network. Like regular networks, it measures interest via site visit behavioral data, but adds ownership data points to sharpen its perspective.”

Read the whole article here.